Tesla is revolutionizing the electric car market in the US, and it’s no surprise that they are dominating brand loyalty. With over 60% of the new electric car market, Tesla is the go-to choice for many drivers. A recent study showed that Tesla has the highest customer retention rate in the US, and a separate study from S&P Global revealed that Tesla is dominating brand loyalty in the US. On top of its ‘Overall Loyalty to Make’ recognition, Tesla scored repeat wins for ‘Highest Conquest Percentage’ and “Alternative Powertrain Loyalty to Make.’ The combination of an active return-to-market consumer base and a majority share of BEV sales were contributors to Tesla’s loyalty performance this year. However, the brand’s resonance with ethnic consumers was a key driver in its recognition of loyalty improvement and diversity retention.
The only two categories that Tesla didn’t come on top in the study are “Overall Loyalty to Manufacturer” and “Overall Loyalty to Dealer”, which can be explained by the fact that Tesla only has a single brand unlike GM and it doesn’t use the dealer model like Subaru and most other automakers. S&P Global also noted that Tesla’s rise to the top of loyalty in the US comes amid an overall decline in average loyalty in the auto market.
Tesla’s success is due to their compelling electric vehicles being available in higher volume than anyone else. Customers are going to them and they are not going back to gas. There are starting to be more non-Tesla options, but none of them are available in the kind of volume that Tesla is currently delivering. This early advantage is giving a big edge to Tesla, an edge that could last a while.
FAQ
Q1. When will electric cars be available in the UK?
A1. Electric cars are already available in the UK.
Q2. Where can I find electric car charging stations near me?
A2. You can use online resources such as Zap-Map to find electric car charging stations near you.
Q3. Which electric car is the best?
A3. The best electric car depends on your individual needs and preferences.
