Tesla has just taken the top spot on the key metric of repeat customers, knocking Ford from the top spot on the customer loyalty podium that the legacy carmaker has held for nine years. This is a major win for Tesla, who received five awards in the Manufacturer and Make loyalty category of the S&P awards.
The awards included Overall Loyalty to Make, Ethnic Market Loyalty to Make, Most Improved Make Loyalty, Highest Conquest Percentage, and Alternative Powertrain Loyalty to Make. Tesla’s total Make loyalty rate was 67.2% according to S&P. The “Ethnic Market Loyalty to Make” category was also a major win for Tesla, with 52 percent of their repeat customers coming from ethnically diverse backgrounds.
The Tesla Model 3 and Model Y were the two models that attracted the most loyalty, winning the Luxury Small Car and Luxury Small Utility awards respectively. This is a testament to Tesla’s commitment to providing customers with value-for-money in the luxury segments, as well as their regular software updates, high vehicle efficiency, vehicle and app integration, and access to the Tesla supercharger network.
Tesla’s success in the EV space is due to their focus on customer loyalty-focused features built right into their products. This has been seen in Australia with the timings of Tesla Model 3 listings increasing sharply on the back of the new Tesla Model Y launch back in July 2022.
Tesla’s success in the EV space is a great example of how customer loyalty can be achieved through providing quality products and services. As more brands enter the market with more affordable options, Tesla will need to continue to focus on customer loyalty-focused features to remain competitive.
FAQ
Q1: Are electric car batteries recyclable?
A1: Yes, electric car batteries are recyclable.
Q2: Are electric car chargers free?
A2: It depends on the charger and the location. Some electric car chargers are free, while others may require a fee.
Q3: Can electric car batteries be rebuilt?
A3: Yes, electric car batteries can be rebuilt with the right tools and knowledge.
