Audi’s attempt to block NIO from using the names ES8 and ES6 in Europe has been rejected by the European Union Intellectual Property Office (EUIPO). The German automaker had argued that the two electric SUV models sounded too similar to its existing S6 and S8 vehicles.
The judge in the initial ruling explained that although NIO’s names are different from Audi’s, buyers may get confused, believing that the added E is just an “electric” Audi model. NIO responded by renaming its first EV in the region, the “ES7” model, to EL7 to avoid possible backlash.
The EUIPO ruling means NIO’s ES8 and ES6 names will remain valid in Europe unless Audi overturns the decision. This case has sparked debate over whether NIO should be forced to change its naming or if Audi is just being a bully in its home court.
It is clear that the two names sound similar and could easily be confused, especially for those living in Europe who are used to seeing Audi’s S6 and S8 models and knowing the brand is going all electric. NIO is quickly expanding its presence in Europe with the launch of the EL7 and a growing number of Power Swap Stations.
Ultimately, it is up to the courts to decide whether NIO should be allowed to keep its naming or if Audi’s request should be granted. In the meantime, it is important for consumers to be aware of the similarities between the two names and make sure they are purchasing the correct vehicle.
FAQ
Q1. When will electric cars be available in the UK?
A1. Electric cars are already available in the UK.
Q2. Where can I find electric car charging stations near me?
A2. You can use online resources such as Zap-Map to find electric car charging stations near you.
Q3. Which electric car is the best?
A3. The best electric car depends on your individual needs and preferences.
