Ford Motor Company has recently announced a discount of $5,750 (40,000 yuan) on its Mustang Mach-E electric SUV in China, valid until the end of April. This follows a similar price cut in the United States a month prior, where the Mustang Mach-E now starts at around $30,200 (209,900 yuan). The move is likely a response to Tesla’s major price cuts applied to the Model Y in January 2023, and is aimed at boosting sales in the world’s largest car market.
In the US, Ford sold 39,458 Mach-Es last year, 45 percent more than in 2021. In China, however, the Blue Oval sold just 7,782 Mustang Mach-E vehicles last year, a drop in the bucket compared to Tesla’s 455,091 Model Ys sold in the same year. Ford had already slashed Mustang Mach-E prices in China by up to 10 percent in October 2022, days after Tesla did the same for the Model Y.
Ford said in November it was increasing Mustang Mach-E production and targeting a global annual output rate of 270,000 by the end of 2023, including its China production. Since October 2021, the Chinese-spec Mach-E is built by the Changan Ford joint venture at its plant in Chongqing. Ford started deliveries of the Chongqing-made Mustang Mach-E in China in December 2021.
On a related note, Ford began increasing production of the Mustang Mach-E this week at its plant in Cuautitlan, Mexico. The changes made at the plant will allow the carmaker to nearly double its hourly production and reach the targeted annual manufacturing run rate of 210,000 units by years’ end.
Ford’s decision to slash Mustang Mach-E prices in China is a strategic move to compete with Tesla’s Model Y and increase sales in the world’s largest car market. The Mustang Mach-E now starts at around $30,200 (209,900 yuan) in China after the discount, making it significantly more affordable than the US-spec model that’s made in Mexico. With increased production and targeted annual output rate of 270,000 units by the end of 2023, Ford is hoping to make a big impact on the electric vehicle market.
FAQ
Q1: Are electric car batteries recyclable?
A1: Yes, electric car batteries are recyclable.
Q2: Are electric car chargers free?
A2: It depends on the charger and the location. Some electric car chargers are free, while others may require a fee.
Q3: Can electric car batteries be rebuilt?
A3: Yes, electric car batteries can be rebuilt with the right tools and knowledge.
