J.D. Power’s annual US Electric Vehicle Experience (EVX) Ownership Study has revealed a surge in customer satisfaction with EVs, as well as a shift in the factors that are most important to customers. The Rivian R1T was the top-rated premium EV in its first year of eligibility, dethroning the Tesla Model 3 from its two-year reign.
The study was conducted through the EV driver app and research firm PlugShare and rated BEVs and PHEVs in both the premium and mass-market automotive segments. The R1T scored 794 points out of 1,000, followed by the Tesla Model 3 with 759 points. The MINI Cooper electric was the highest-rated mass-market model with 782 points, followed by the Kia EV6 (762) and Mustang Mach-E (742).
J.D. Power’s executive director of the EV practice, Brent Gruber, commented on the results: “The electric vehicle landscape is changing quickly, and newer models are bringing in more mainstream, first-time EV buyers. Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features.”
The study found that the biggest inhibitors to customer satisfaction in premium EVs were squeaks and rattling, while infotainment remained the biggest complaint for mass-market BEV owners for a third consecutive year. Mass-market vehicle owners also reported a much larger qualm with public charging availability as those EVs do not have access to Tesla’s Supercharger network.
First-time BEV ownership is up 11% compared to 2022, and mass-market EVs are seeing adoption at a higher rate than premium models. Those customers note decreased operational costs and tax credits as their primary reasons for purchasing their first EV, while driving performance remains the top reason for first-time premium BEV buyers.
Overall, J.D. Power’s EVX Ownership Study reveals that customer satisfaction with EVs is on the rise, with traditional factors like vehicle quality and styling becoming increasingly important to customers. The study surveyed 7,073 owners of 2022 and 2023 model-year BEVs and PHEVs from August through December 2022.
FAQ
Q1. When will electric cars be available in the UK?
A1. Electric cars are already available in the UK and can be purchased from a variety of dealerships.
Q2. Where can I find electric car charging stations near me?
A2. You can find electric car charging stations near you by using online maps or apps such as PlugShare or ChargePoint.
Q3. Which electric car is the best?
A3. The best electric car depends on your individual needs and preferences. Some popular models include the Tesla Model 3, Nissan Leaf, and Chevrolet Bolt EV.
