Nissan is making a bold move to remain competitive in the booming Chinese electric vehicle market by slashing prices on its first electric SUV, the Nissan Ariya. The limited-time discount is good for up to 60,000 yuan (roughly $8,700) with a new starting price of 224,800 RMB (around $32,800). This follows Toyota’s recent price cut of 20,000 RMB ($4,300) on its flagship electric SUV, the bZ4X, with a new starting price under $25,000.
The move comes after Tesla updated its online configurator for its models in China, showing a 2,000 yuan increase on the Model Y Long Range, now starting at 311,900 yuan ($45,473). Nissan’s promotion will run until March 31st according to the automakers website.
The Ariya is expected to play a pivotal role as Nissan looks to increase its share of the largest EV market globally. However, Nissan only sold 1,205 pure EVs in China in 2022, the lowest among Japanese automakers which have lagged as a group overall to go fully electric.
Price cuts or increases are generally a good indication of demand. With Nissan and Toyota both dropping prices significantly, it looks like they are trying to increase their position in the world’s largest EV market. China’s electric vehicle market continues expanding rapidly as legacy and startup automakers race to claim their position.
It remains to be seen how the price cuts will play out in a critical year for automakers in 2023 as the industry undergoes one of the biggest transformations throughout history. Both Toyota and Japanese rival Honda have indicated they will speed up EV deployment recently. Will Nissan do the same?
FAQ
Q1. When will electric cars be available in the UK?
A1. Electric cars are already available in the UK and can be purchased from a variety of dealerships.
Q2. Where can I find electric car charging stations near me?
A2. You can find electric car charging stations near you by using online maps or apps such as PlugShare or ChargePoint.
Q3. Which electric car is the best?
A3. The best electric car depends on your individual needs and preferences. Some popular models include the Tesla Model 3, Nissan Leaf, and Chevrolet Bolt EV.
