Nissan recently launched a unique campaign to help people learn how to pronounce the name of its second EV in the US, the Ariya. The automaker enlisted the help of a wealth of TikTok creators to get attention on the Ariya, including Tua Tagovailoa, Anna Faris, Idina Menzel, Bam Adebayo, Josh Duhamel, and QuinnXCII. The campaign, titled “#HowDoYouSayARIYA”, started on January 30, 2023 and has already gained over 100 million views.
The challenge involves players picking between two different ways to pronounce a word before saying the word and tilting their heads to make their choice clear and move on. They must also make sure their video includes the #HowDoYouSayAriya hashtag. Nissan asked creators and influencers to submit videos of themselves playing the game before choosing some to support financially.
Head of digital and social innovation for Nissan Dan Brenikov shared that the campaign was designed to bring the Nissan Ariya and its name into popular culture. He said: “Instead of you having to launch in social media with two or three really good, well-made videos that are supported by paid media, you could have literally thousands of people saying the name of your vehicle in this sort of groundswell of creators.”
The Ariya TikTok campaign is a great example of how automakers can use creative campaigns to introduce new EVs to the market. It also shows how important it is for automakers to come up with names that are easy to pronounce and remember.
FAQ
Q1: Are electric car batteries recyclable?
A1: Yes, electric car batteries are recyclable.
Q2: Are electric car chargers free?
A2: It depends on the charger and the location. Some electric car chargers are free, while others may require a fee.
Q3: Can electric car batteries be rebuilt?
A3: Yes, electric car batteries can be rebuilt with the right tools and knowledge.
