Last year, Polestar sold 9,864 electric vehicles in the United States, all of them being the Polestar 2 fastback. Globally, Polestar sold around 51,000 vehicles in 2022, with roughly 20 percent of the brand’s total volume ending up in the hands of US customers. This success is largely attributed to the introduction of the $7,500 tax credit that applies to US-made EVs and leased electric cars made outside North America.
According to Automotive News, Polestar North America’s CEO Gregor Hembrough reported an increase of around three to four percent in lease volume in mid-March, due to a “very competitive” 36-month lease offer that includes the commercial clean tax credit. Leases account for 60 percent of Polestar 2 deliveries in the United States, up from 40 percent a year ago.
Hembrough is aware of the issue of dealers struggling with the lack of diversity in the brand’s lineup and has taken steps to lean more heavily on marketing that highlights the $7,500 tax credit in a bid to drive more traffic to its stores. Polestar currently has 28 stores across the United States and a total of so-called Spaces worldwide.
The Polestar 3 is expected to arrive at dealerships at the end of this year, which will hopefully help alleviate some of the issues retailers are facing. Until then, Polestar will continue to focus on marketing its current offering, the Polestar 2 fastback, which was refreshed in January with more power, more range, and rear-wheel drive in the base variant.
It will be interesting to see how Polestar fares in the US market over the coming months and years. With the introduction of the Polestar 3 and continued focus on marketing its current offering, it is likely that the brand will continue to see success in the US market.
FAQ
Q1: Are electric car batteries recyclable?
A1: Yes, electric car batteries are recyclable.
Q2: Are electric car chargers free?
A2: It depends on the charger and the location. Some electric car chargers are free, while others may require a fee.
Q3: Can electric car batteries be rebuilt?
A3: Yes, electric car batteries can be rebuilt with the right tools and knowledge.
