The 2023 Toyota bZ4X has been anything but a hit with consumers, and yet one dealership in Utah is trying to sell one for an astonishing $70,507 – $15,000 over the Manufacturer’s Suggested Retail Price. Toyota Bountiful in Bountiful, Utah has the Elemental Silver Metallic bZ4X listed on its website, and even has it placed behind red velvet ropes in its image gallery. When InsideEVs.com contacted the dealer via its web chat to ask why the dealer was selling it at such a premium, they responded that it was due to its “limited availability in the Denver region.”
It’s unclear why the dealer mentioned Denver when Bountiful, Utah is located more than 500 miles away from Colorado’s biggest city. Regardless, the bZ4X has not been popular with American consumers. In December 2022, the last month for which sales data is available, only 634 units were sold. To put that in perspective, the Tesla Model Y, which is ostensibly a direct competitor to the bZ4X, was the sixth best-selling car in the US last year with over 250,000 sales for the year – an average of 21,000 sold per month.
The bZ4X has also not received much critical praise either. Motor1.com called it “Electric Adequacy” in their own full review. It’s also been dinged for its class-trailing range of just 242 miles, which in some cases has even proven to be optimistic. It also suffered an embarrassing recall early on for a dangerous issue that could result in its wheels falling off. Subaru also sells a near identical version of the bZ4X called the Solterra, and its sales are equally meh. It also suffered the same recall for its wheels potentially falling off.
Despite all this, Toyota Bountiful still believes there is someone out there desperate enough to pay $15,000 extra for a bZ4X. We hope that somebody isn’t you.
FAQ
Q1: Are electric car batteries recyclable?
A1: Yes, electric car batteries are recyclable.
Q2: Are electric car chargers free?
A2: It depends on the charger and the location. Some electric car chargers are free, while others may require a fee.
Q3: Can electric car batteries be rebuilt?
A3: Yes, electric car batteries can be rebuilt with the right tools and knowledge.
