Before the much anticipated Tesla Investor Day on March 1, 2023 in Austin, Texas, there was much speculation about the revelations that would come from Tesla and Elon Musk. On all previous such occasions, like Battery Day and AI Days, we were served with a clear state of development and path to the future. This time, however, the hype was even bigger than before. There was a new secret master plan to be announced – the third in the history of Tesla.
As it turned out, the goal of the secret master plan was way outside the scope of Tesla. It was more ambitious than the Paris Agreement that is too hard for most nations to follow. It was just a free talking point about the context in which Tesla hoped to operate. Contributing to those lofty, and very much needed, goals is something many companies have promised to do. We knew Tesla was one of those companies, so it might have been news to some investors, but not for any Tesla watcher.
The real issue with the Tesla Investor Day 2023 was that it was aimed at not very informed investors – people who did not know much about the company, its products, the way it operates, its culture, and its goals. We did hear a lot about Tesla history, the current state of affairs at Tesla, some vague future expected developments. But nothing concrete about the future. The only real news was the location of the next gigafactory in Monterrey, Mexico. That news was shared with the world by president Obrador of Mexico the day before. It was also long expected and rumored.
What the Tesla Investor Day 2023 really was, was a huge marketing failure. It promised an important revelation, the third master plan. And delivered nothing. Elon Musk is one of the best engineers in the world. But marketing is completely beyond him. All his companies have succeeded because of technical brilliance, overcoming the many marketing blunders he threw along the way before his companies.
At CleanTechnica, we understand that media is a tough business with tiny margins. We don’t like paywalls either, so we’ve decided to ditch ours. We believe that everyone should have access to quality information about Tesla and other clean technologies without having to pay for it. We strive to provide our readers with reliable and up-to-date information about Tesla and other clean technologies so that they can make informed decisions about their investments and lifestyle choices.
FAQ
Q1. How electric car batteries work?
A1. Electric car batteries are typically lithium-ion batteries that store energy and power the motor. They are recharged by plugging the car into an electric outlet or charging station.
Q2. What electric car has the longest range?
A2. The Tesla Model S has the longest range of any electric car currently on the market, with a range of up to 370 miles on a single charge.
Q3. How electric car chargers work?
A3. Electric car chargers work by connecting the car to an electrical outlet or charging station and transferring electricity from the outlet to the car’s battery. The amount of time it takes to charge the battery depends on the type of charger and the size of the battery.
